Technology grows more each and every day. New algorithms come into play, new trends become relevant, and things that were useful a month ago, are nearly obsolete.
During this time of uncertainty, it is absolutely crucial for businesses to connect with consumers and stay relevant. Since the 2019 Lockdown, there has been a large surge in online shoppers that want to escape without being able to leave their homes. A digital presence gives your brand an ideal platform to communicate with consumers.
It gives you the opportunity to set the narrative on who you are as a brand and set yourself apart from competitors. More than just your website, your digital presence expands to all the touchpoints a consumer may have with your brand online.
While this does indeed include your website, it can also include areas outside of your control, such as the conversations about your brand on social media and online reviews. In order to put your best foot forward in front of consumers, consider bolstering all aspects of your brand online.